A common question about content marketing is ‘how long should my content be?’. Is it better to write long-form content, or short content?

The answer is: it depends… This might seem like I’m sitting on the fence, but life is rarely black and white. Why should content marketing be any different?

My personal view is that content length is an irrelevant question. Word count is just another vanity metric. A single characteristic like this is not a reliable predictor of success.

If you’re thinking about how to make your content more link- and share-worthy, don’t even consider length. [Read more…]